Who hasn’t heard of Gwen Stefani? The iconic bombshell blonde with bold lips and a long list of accolades in music, designer clothing, perfume, acting and more now has a huge makeup collaboration with Urban Decay Cosmetics, a match definitely made in heaven.
Released toward the end of 2015, the limited edition UD x Gwen Eyeshadow Palette has been a hot-ticket item item that features Gwen’s hand-picked shades in Urban Decay’s stellar shadow formulations. Mattes to shimmer and neutrals with a hint of color this palette is no doubt for those who know the “magic’s in the makeup”.
When first looking at the palette the unique black white and gold packaging definitely screams Stefani. Opening up the palette reveals 15 shadows – three shades that jump out (pink, blue and gold) but the majority of the shades in the palette are every day wearable colors, which is something I’m definitely down for.
The mirror inside the palette says “Magic’s In the Makeup”, a song title from No Doubt Return of Saturn (2000)
The packaging feels sturdy and substantial in the hands, and I love the antique gold metal detail they placed on the front of the palette. The inside has a full size mirror which is nice for application, and I love the message – “The magic’s in the makeup” which speaks to Stefani fans and makeup fanatics alike!
There are 15 shades in the UD x Gwen palette – 12 are new and 3 are from the UD shadow collection.
- Blonde – pale beige with pink iridescent shift
- Bathwater – pale beige with gold pearl
- Skimp – pale nude satin
- Steady – medium rose with metallic gold shift
- Punk – reddish brown matte
- Baby – cool metallic rose
- Anaheim – light taupe-brown matte
- Stark – nude-pink matte
- Zone – medium brown matte
- Serious – smoky gray with iridescent floating pearl
- Pop – pale coral with iridescent sparkle
- Harajuku – metallic blue-pink with iridescent micro-shimmer
- Danger – deep metallic royal blue with blue micro-sparkle
- 1987 – bright metallic yellow-gold
- Blackout – blackest black matte
L to R: Blonde, Bathwater, Skimp, Steady, Punk
L to R: Baby, Anaheim, Stark, Zone, Serious
L to R: Pop, Harajuku, Danger, 1987, Blackout
The five matte shades in this palette are impressive – they blend well and I like that they included both warm and cool tones. Serious is a mix of a matte and a fine glitter but I did not experience any glitter fallout on the cheeks. Of the shimmery shadows most all are smooth and apply with very little to no fallout, but I did find that Steady and Pop have a bit of chunkiness to them.
If pink or blue eyeshadow initially scare you away, you may want to take a closer look. The pink, Harajuku blends out well and can be built up on the lids if you are more of a pink-lover or blended out in the crease to add a hint of pinky glow if you like things subtle. The rich blackened blue, Danger is just the kind of blue I like for an all-over navy blue smokey eye, or can be used on the lower lashline to add interest to a traditional smokey eye.
The other “pop of color” in the palette is the bold yellow gold, 1987. This shade is a unique bright yellow metallic. While it can be worn as a metallic gold, which is traditionally quite wearable, this shade has that extra punch of yellow so on my skintone I think I prefer using it as I would a yellow shadow vs. a neutral kind of gold.
In comparison to Urban Decay’s NAKED palettes, which include a variety of natural and neutral naked shades, UD x Gwen combines a few of the palettes “tone-wise” all into one – offering a few warm shades, a few cool, rosy/plum shades and a bit of smokey action as well. You may notice that this palette price is $58 vs the $54 for the NAKED palettes. While the NAKED palettes contain 12 eyeshadows at .05 grams each and the UD x Gwen palette contains 15 eyeshadows at .04 grams each, the overall weight of the shadows is equal (.6 grams) and you do not receive a brush with the palette as with all of the full size the NAKED palettes. I actually prefer that this palette does not have a spot for a brush to sit inside – in my personal collection I don’t keep my brushes inside palettes, but I do wish that one was included outside of the packaging at least.
On the Eyes
The Bottom Line
Overall, I am very pleased with this palette and I’m glad I took the plunge in purchasing it. The Urban Decay quality is there, the shades are versatile, wearable and the packaging is unique and fun.
»All Things Gwen»
- UD x Gwen Stefani Blush Palette – $45
- UD x Gwen Stefani Lipsticks (8 Shades) – $18
- UD x Gwen Stefani 24/7 Glide-On Lip Pencils (6 Shades) – $20
- UD x Gwen Stefani Brow Box – $33
What do you think of the Urban Decay x Gwen Stefani Eyeshadow Palette and other pieces from this collaboration? Will you be purchasing?
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