Kylie Jenner SinfulColors Trend Matters Collection

SinfulColors Kylie Jenner Trend Matters Collection Launches Today PLUS A Giveaway! 10 Winners (US Only)

In Beauty News, Giveaway by Angie Canning

All images: SinfulColors

It may be April 1st, but we’re not fooling around in announcing the launch of the second Kylie Jenner Collection Trend Matters in stores today!  The Trend Matters collection is further divided into two releases- Trend Matters Pure Satin Mattes which are first exclusive to Target stores (coming soon to other retailers) and have a pure satin matte texture featuring reds and neutrals and the Trend Matters Velvety Demi-Mattes with a new formula that is matte with a light sheen offered in shimmer mattes in light and bright shades and are first available exclusively at Walgreens (later at other retailers).

Let’s take a look at the two collections in the Trend Matters release below – please note there are some shade overlaps between the collections so you will be able to find some duplicate shades at both exclusive retailers until it is released to all retailers at a later date.

Trend Matters – Pure Satin Mattes (1st exclusive to Target)


Kylie Jenner TrendMatters Satin Mattes Collection

There are 16 shades in the Pure Satin Mattes Collection (L to R):

  • Magik Touch
  • Butter Kup*
  • Kool as a Kukumber*
  • Korset
  • Koral Riff
  • Kitty Pink
  • Haute Koffee
  • Kold Kash
  • Fuschia U!
  • Konstellation
  • Kosmos
  • Miss Klaws
  • Purple Kraze
  • Holly-Wood
  • Taupe is Chic
  • V.I.Peach*

*included in both releases

Kylie’s favorite shades: Taupe Is Chic and Konstellation

Available April 1, 2016 exclusively at Target, and later at select mass market retailers nationwide

$2.99 per bottle | 5 Free (Toluene, Formaldehyde, Formaldehyde Resin, DPB and Camphor Free) | Made in the USA

Kylie Says:

“I feel like nails are feminine, which I love as I am also feeling more girly style wise. These awesome matte shimmers in barely-there pastel shades are colors, but just like hints… perfect for accents or for a look that can work with every outfit.  I love Kool for KuKumber, which is the lightest green shimmer; Magik Touch, a touch of light sky blue; and ButterKup, a hint of bright yellow,” remarks Kylie.


Trend Matters – Velvety Demi-Mattes (1st Exclusive to Walgreens)


Kylie Jenner Trend Matters Velvety Demi Mattes

There are 14 shades in the Velvety Demi Mattes Collection (L to R):

  • Butter Kup*
  • Kool as a Kukumber*
  • Kozy
  • Kurtain Kall
  • I Klove U
  • Mauve On
  • King Size
  • Krushed Velvet
  • Kommotion
  • Silhouette
  • Kurtsey
  • Karma
  • Kashmere
  • V.I.Peach*

*included in both releases

Kylie’s favorite shades: Kurtsey and I Klove You

Available April 1, 2016 exclusively at Walgreens, and later at select mass market retailers nationwide

$2.99 per bottle | 5 Free (Toluene, Formaldehyde, Formaldehyde Resin, DPB and Camphor Free) | Made in the USA

Kylie Says:

“My nail looks reflect my moods. Sometimes I have crazy nails and sometimes my look is chill, but to me it is always artwork. The newest thing I am into with nail art is the negative space mani. There are so many ways to play it. We did this with Kurtsey, a cool gray blue that really pops. For a more dramatic night look, this mani would also work great with I Klove You,” explains Kylie.


SinfulColors Kylie Jenner Trend Matters Giveaway

A special thank you to SinfulColors PR for offering giveaway prizes to VanityRouge readers! 10 winners will receive an assortment of 6 polishes from the Trend Matters Collection.  There are lots of ways to enter – see below!

Kylie Jenner Collection Trend Matters Giveaway 10 Winners (US Only)

** Giveaway Terms & Conditions**

The prize is non-transferable. No substitutions of prize and no cash value or exchange.*This giveaway is open to residents of the US only. This giveaway has ten (10) winners. is hosting this giveaway, however prize will be sent directly to the winner by SinfulColors PR .  By entering or accepting the prize in this giveaway, the winner agrees to be bound by the Official Rules, Terms & Conditions and to confirm to all federal, state and local laws and regulations. No purchase necessary to enter or win. This giveaway is being held from Friday, April 1 2016 through Thursday, April 7, 2016 11:59pm CT  **Eligibility This giveaway is open to all participants unless prohibited by local state/country laws. To be eligible for this giveaway entrants must have reached the age of majority in their local state. For example, in the United States, the age of majority is 18 years old, with the exception of: Alabama, Delaware, Nebraska which is 19 years old and Mississippi which is 21 years old. By entering this giveaway you agree to these terms, and acknowledge you have reached the age of majority. The number of eligible entries determines the odds of winning. Participants are allowed to enter via the Gleam widget, as outlined below and will be entered as per the guidelines below, and eligibility will be determined as such. How to Win: Ten (10) winners will be selected through a drawing from all eligible entries after the contest closes. If the original winner does not meet eligibility requirements as outlined above or he/she forfeits the prize, the prize may be awarded to the next eligible participant. All entries must be received on or before Thursday, April 7, 2016 11:59pm CT. The Winners will be contacted by email 48 hours after the giveaway ends and must respond to the winning notification email within 5 (five) business days after giveaway has ended. The winner will be required to provide a mailing address to ship the prize. In the event the selected winner is ineligible, forfeits the prize, or fails to respond to the winning notification email within the designated time period listed above, a new winner will be selected from the remaining eligible entries. Once the eligible winner has been notified, it will be announced on this post and the giveaway will be officially closed. SinfulColors PR is providing the prize for this giveaway.  This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook, Google, Twitter, Pinterest, or Instagram. We hereby release Facebook, Google, Twitter, Pinterest, and Instagram of any liability.

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