IT Cosmetics Naturally Pretty Matte Luxe Transforming Eyeshadow Palette Review

In Eye Makeup, It Cosmetics by Angie Canning6 Comments

IT Cosmetics recently introduced the Naturally Pretty Matte Luxe Transforming Eyeshadow Palette ($42), a palette that combines silk-infused true matte eyeshadows + transforming pearl finish eyeshadow presented in a palette equally suited to cool and warm skin tones.  Today I’m sharing my thoughts, and swatches on this palette that delivers if you want to get naturally pretty!


The Naturally Pretty Palette is made of a sturdy cardboard with a faux-suede-like fabric outer and a magnetic closure. The gold lettering has a painted look.


The inside of the Naturally Pretty Palette greets you with gleaming gold! It contains 14 true matte eyeshadows and one larger pearl eyeshadow you can use on top of any of the eyshadows in the palette, or on its own as well.

IT Cosmetics created this 14 luxe matte and 1 pearl transforming eye shadow palette with anti-aging silk-infused eye shadows that can be used wet or dry. The ingredients in the eye shadows are designed to make your lids look younger with Peptides, Hydrolyzed Collagen, Acai, Green Tea, Silk and antioxidants, as well as soften the look of lines and wrinkles on the lids.



• swatches •

Swatched L to R: Sheer Joy, Soft Light, Warmth, Soulful


Swatched L to R: Mocha, Violet, Midnight, Noir


Swatched L to R: Love, Sunrise, Sunset, All Heart


Swatched L to R: Java, Iconic, Transforming Pearl

• review •


The palette packaging is sturdy and well-constructed.  It reminds me of the original NAKED palette, but the lid has more padding on the top, and the outside feels like faux suede fabric rather than a velvet material like NAKED.  The material on the outside is prone to getting dirty, and does not wipe clean very easily.

The shade selection of this palette is universally flattering.  When looking at it in the pan the cool shades stand out to me most, but once swatched and on the lids, I can see more warmth from some of the shades like Warmth and Soulful for example.  Still this is a very balanced palette.

The finish of the eyeshadows is matte, but with something a little extra.  I find the matte finishes of the Naturally Pretty palette to be more flattering on my lids than most matte eyeshadows which can tend to look chalky on my lids, making my eyes look a little more crepey.  The finish of the matte eyeshadows in this palette softens this for me, so I feel it softens my eyelid wrinkles a little more than a traditional matte eyeshadow.

The eyeshadows are soft and when swatched they have excellent color payoff.  In application on the lids they are more muted (vs. swatching), so using a base will be helpful in getting the true pigmentation.  They blend out well, but I found I needed to be a little careful not to over blend so the colors don’t mesh together too much or blend away, which is a quality some may appreciate if you aren’t used to a lot of blending.  All of the eyeshadows, even the darkest shades have minimal fallout.  The two lightest shades may look a little chalky on darker skintones – I find Sheer Joy very pale on even my fair skin.  The palette is designed to be used dry or wet, and when experimenting with wet application I achieved a watercolor-like effect on the lids, so I prefer to use them dry.

The Transforming Pearl shade is a very light pearl that is beautiful blended out as a highlight on the brow bone or inner corners – even as a highlighter on any part of the face.  It was designed to also apply on top of the matte eyeshadows to transform them into a pearl finish if you are one who likes a little shimmer to your eyeshadows.  The pigmentation on Transforming Pearl is quite strong, so in working with it I found a little goes a long way, and really changes the look of the eyeshadow, giving it a much paler effect. So far I’m preferring using Transforming Pearl on its own.

I have oily lids, so I always use an eye primer regardless of the eyeshadow, but in application I worked with one eye with primer and the other without.  The lid without primer performed well in blending and application but was softer in pigmentation.

While I cannot confirm that the ingredients in these eyeshadows (Peptides, Hydrolyzed Collagen, Acai, Green Tea, Silk and antioxidants — full ingredients list here) are benefiting my eyelids, I do have to say this is one of the few matte eyeshadows that I like on my lids.  Sometimes I feel like matte shadows tend to enhance the creases in my lids, however, I find my lines to be softened with this eyeshadow formulation.

• shop the Naturally Pretty Palette •

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  1. I feel like this palette makes you think a little more about the colors you use together, since the lighter mid-tones can kind of blend together and get lost. Definitely one I like using a base underneath to keep things a little more separated and vibrant. The texture is so lovely and amazing how they blend – it’s so right though how easy it can be to over-blend!

    1. Author

      You definitely hit the nail on the head, Nicole! Fabulous idea about using a base – I think that does help them stick and then just being light-handed with the blending is key. It is actually nice not to have to blend the heck out of a shadow to get it to do what I want it to do but does make me think a little more on placement – a trade-off I suppose, but I’m definitely pleased with this palette! 🙂

  2. Man I wish IT Cosmetics was easier to get a hold of here in Canada!!! I think I need to plan a little trip to stock up on all the new goodies… haha

    1. Author

      I did not realize it was hard to get in Canada – that is such a shame. 🙁 Yes definitely hit up Ulta during your next trip so you can get some new goodies! 😀

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