IT Cosmetics IT-O2 Foundation Review + Giveaway [Closed]

In Face Makeup, Giveaway, It Cosmetics by Angie Canning43 Comments

“Like a facial, in a bottle, in a foundation!” ~ IT Cosmetics

Press Sample

Happy Friday everyone!  I’ve decided we should end this week on a happy note by sharing with you a foundation review and a giveaway for VanityRouge readers all wrapped into one!  Also, just in case you missed it, don’t forget to enter the #ItsGotYouCovered Contest being held on It Cosmetics Facebook and Instagram pages where you can share a photo to be entered to win IT Cosmetics Complexion favorites.  For more information and to enter see details on the IT Cosmetics Facebook page.


The IT-O2 packaging has a pump-top.


IT O-2 Foundation in Light


Before and After wearing shade Light

IT Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation ($38) is formulated to deliver oxygen to the skin, giving sheer to build-able full coverage and leaving skin with a fresh dewy look.  At first I was a little timid to use this foundation because I have oily and acne prone skin, but over the past year I’ve been drawn to foundations that leave my skin with a little shine that I can control, and this one is definitely a winner.  The IT-O2 Foundation delivers excellent coverage, and even when built to full it doesn’t look cakey or thick, and also does not settle into lines or wrinkles.  The formula contains a powerhouse of antioxidants including vitamins A, C & E and is Paraben-free, Talc free, Sulfate free, fragrance free and is also cruelty free.  The IT-O2  Foundation is clinically proven to increase skin barrier repair, and those of you with dry skin might be excited to learn that it increases skin hydration by over 71% after just 1 application.

In application I find I like to use a flat-top kabuki brush to apply to blend the foundation into the skin.  One layer provides excellent coverage, and then going back in to touch up areas I would like a little more coverage (in the center of the face and cheeks) gives me a beautiful finish.  The shade light is perfect for my fair and warm skintone.

The finish of the foundation is dewy, just as described, and because my skin is oily I like to use a mattifying powder on top.  I find the foundation lasts all day with no fading or breaking down even on my oily skin.  I do feel the need to blot after about 5 hours, which may vary from person to person.

Giveaway (US Only)

Prize: 5 Winners will receive IT Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation (1 Light, 2 Fair, 1 Tan, 1 Rich

Enter this giveaway via the Rafflecopter widget below.  There are 3 required entries, and 3 optional entries as outlined below.  Good luck and I hope you enjoy this foundation as much as I do!
a Rafflecopter giveaway


Giveaway Prizes: 5 IT O-2 Foundation: 1 Fair, 2 Light, 1 Tan, 1 Rich

Not sure which shade is right for you?  Here is a guideline from IT Cosmetics (please note unfortunately I do not have the medium shade to give away.)


Giveaway Terms & Conditions:

No purchase necessary to enter or win. This giveaway is being held from Friday, May 16, 2014 11:30 am CST through Friday, May 30, 2014 at 5:00pm CST.

This giveaway is open to all participants in the continental USA unless prohibited by local state/country laws. To be eligible for this giveaway entrants must have reached the age of majority in their local state. For example, in the United States, the age of majority is 18 years old, with the exception of: Alabama, Delaware, Nebraska which is 19 years old and Mississippi which is 21 years old. By entering this giveaway you agree to these terms, and acknowledge you have reached the age of majority.

The number of eligible entries determines the odds of winning. Participants are allowed to enter via the Rafflecopter widget, as outlined above and will be entered as per the guidelines below, and eligibility will be determined as such.

How to Win:
Five (5) winners will be selected through a drawing from all eligible entries after the contest closes. If the original winner does not meet eligibility requirements as outlined above or he/she forfeits the prize, the prize may be awarded to the next eligible participant. All entries must be received on or before Friday, May 30, 2014 at 5:00pm CST. The Winners will be contacted by email 48 hours after the giveaway ends and must respond to the winning notification email within 5 (five) business days after giveaway has ended. The winners will be required to provide a mailing address to ship the prize. In the event the selected winner is ineligible, forfeits the prize, or fails to respond to the winning notification email within the designated time period listed above, a new winner will be selected from the remaining eligible entries. Once the eligible winners have been notified, the winners will be announced on this post and the giveaway will be officially closed.

VanityRouge is hosting this giveaway. The prize has been generously provided by IT Cosmetics PR. The prize will be shipped to the winners by VanityRouge.

This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook, Google, or Twitter. We hereby release Facebook, Google, or Twitter of any liability.

Disclosure: This post features information from the brand or PR as well as product sent for consideration.  For more details on our product review policy and affiliate link information, please see our Terms & Conditions page. Curious about how we rate products?  Visit our Product Integrity/RougeRating page.

Copyright.  The content in this post is protected by copyright.  Image credit: IT Cosmetics.  To view our Copyright and Permissions Policy, please view our Copyright Information page.

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  1. Light looks perfect for me, I’m about the same skin tone as you! I’m glad to hear it works well on oily skin, I’m always scared to try new products that don’t claim to be oil controlling!

  2. Hi! I’ve never tried any of their products, so this is exciting! I would most likely be a light. Thank-you!

  3. Edit: I just saw swatches & I would be a fair. Thanks!!

  4. I’m going with Fair. The medium would probably be better. But I’m somewhere in between.

  5. it makes your skin look flawless. i would need tan for my face.

  6. This looks great! My skin sounds just like yours and has a similar tone. I think I am also light. Thanks!

  7. I would say I would be the Rich shade as I only use foundation for contouring purposes!

  8. I think I would go with light. I like that it doesn’t look orangey.

  9. Light would be great! perfect timing as I just ran out of foundation and this looks and sounds amazing!!

  10. It is actually difficult to tell. I would either be fair or light I think.

  11. I love how “skin-like” this looks! Seems like a great match for the summer weather, perfect amount of glow without being heavy. I think the color Light would be a match for me.

  12. Wow, that foundation sounds awesome. I had never heard of this brand before, but love the natural/dewy look!
    xoxo Aimee

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